Our work is shaped by core principles that guide decision-making, product design, and our broader impact goals around consciousness-expanding modalities and the ecosystems around them.ecosystems/modalities.

Transformation as a Sacred Process – Personal transformation is vulnerable and deeply personal. We create tools that honor each individual’s unique journey, fostering authentic self-discovery with kindness, respect, and care.

Trust is Paramount – Trust is the foundation of everything we build. This means radical transparency, strong security, and ethical responsibility in how we develop and deploy our tools.

Depth and Scale – We seek to balance personal transformation and broad impact, developing technologies that can both reach millions and support deep meaningful change.

Ecosystem Leverage – We aim to create valued solutions for the entire ecosystems, working alongside wisdom holders, practitioners, trainers, and institutions to ensure that what we build is meaningful, respectful, and truly valuable.

Collaboration Over Competition – Instead of traditional competitive models, we foster partnerships and shared innovation, believing that the most meaningful progress happens through co-creation rather than isolation.

IFS Observer is the first of many projects / prototypes demonstrating what we envision is possible atop such a model. With your help, we hope to support 1 million individuals in living more Self-led lives by 2030.